The Maker of Lysol Disinfectant Tested Consumers' Reactions to Its

question 100

Multiple Choice

The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new cleaning product. What is this an example of?

• A)a simulated (laboratory) market test
• B)a concept test
• C)a use test
• D)a juried consumer test

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Definitions:

Only Children

Individuals who have no siblings and are the single child of their parents, often discussed in the context of developmental and social dynamics.

Leadership

The ability or act of guiding or directing a group toward achieving a common goal.

Cooperativeness

A personality trait that reflects how much a person is willing to work together with others towards common goals or interests.

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, irritability, and vulnerability to stress.