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Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure

question 20

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Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala VMC Corporation.What will the "dream lure for the 21st century" more than likely be an example of?

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Definitions:

Franchisee

An individual or company that has acquired the rights to use a franchisor's brand and business model in a specific territory.

Wind Up

The process of concluding or finalizing the affairs of a business or an entity, leading towards its dissolution.

Sole Proprietorship

is a business structure where a single individual owns and operates the business, assuming sole responsibility for its debts and obligations.

Unlimited Liability

A legal structure in business where the owner's personal assets can be used to satisfy the business's debts and liabilities.