Promotion Strategies for Dealing with the Unique Features of Services

question 1

Multiple Choice

Promotion strategies for dealing with the unique features of services include all but one of the following.

• A)using personal sources of information
• B)stressing tangible cues
• C)using post-purchase communication
• D)satisfying patronage-oriented objectives

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Definitions:

Contact Comfort

The physical and emotional comfort that an individual receives from touching or being in close contact with others.

Rhesus Monkeys

Primates of the species Macaca mulatta, notable for their Rh factor blood type compatibility with humans, impacting transfusion medicine and immunology.

Margaret And Harry Harlow

Psychologists known for their research on maternal separation, dependency needs, and social isolation experiments on rhesus monkeys.

Socialization

The process by which children learn the behaviors, attitudes, and expectations required of them by their society or culture.