As with For-Profit Organizations,the First Step in Developing a Marketing

question 81

Multiple Choice

As with for-profit organizations,the first step in developing a marketing program for a nonprofit organization is to do which of the following?

• A)determine the marketing mix
• B)define organizational objectives
• C)create a promotion to attract donors
• D)select a direct distribution outlet

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Definitions:

Premium On Bonds Payable

The amount by which the selling price of a bond exceeds its face value, representing an additional cost to the issuer over the bond’s life.

Unearned Revenue

Money received by an entity for a service or product that has yet to be provided or delivered.

Non-Interest-Bearing Note

A promissory note with no stated interest rate, implying that interest is either implied in the transaction price or nonexistent.

Interest Expense

The expenses a company faces for borrowing money, usually shown on the income statement.