In an Industry Where Guests Are Tired of Cookie-Cutter Hotels,some

question 126

Multiple Choice

In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service oriented,with high-style decor and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,DVD players,Aveda brand bath and hair products,and down comforters and pillows.
-Refer to Boutique Hotels.Boutique hotels encourage employees to develop personal relationships with guests.The hotels offer value-added services that are not available at traditional hotels.What is the relationship boutique hotels have with their customers based on?

• A)experience qualities
• B)social,financial,and structural bonds
• C)service delivery
• D)communication bonds and social bonds only

---

Definitions:

Information-Processing Style

An individual's preferred method of gathering, interpreting, and organizing information.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about its potential customers.

Financial Reports

Formal records or statements summarizing the financial activities, position, and performance of a business, organization, or individual.

Temporal

Relating to time or the sequential order in which events occur.