Canesta Company Has Developed a Virtual Keyboard Out of Light

question 42

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,what will its choice of channels largely be influenced by?

• A)factors of production.
• B)customer characteristics.
• C)product factors.
• D)market factors.

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Definitions:

Sucking and Swallowing

Reflex actions in infants facilitating nutrition ingestion and processing from birth.

Positioning

The act of placing or arranging in a particular attitude or orientation; in marketing, how a brand is perceived in the context of the market.

Father's Instinct

The natural inclinations and protective behaviors exhibited by fathers towards their offspring.

Newborn Sleep

The period of rest and sleep patterns exhibited by newborns, which is crucial for their growth and development.