What Is Another Name for a Channel Leader

question 149

Multiple Choice

What is another name for a channel leader?

• A)channel captain
• B)channel facilitator
• C)distribution supervisor
• D)channel gatekeeper

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Definitions:

Foot-in-the-door Technique

A persuasive tactic involving getting a person to agree to a small request as a precursor to making them more likely to agree to a larger request later.

Small Request

A minor or insignificant petition or appeal made to another individual, often as a precursor to asking for a larger favor in compliance theories.

Larger Request

A strategy in persuasion and social influence where a bigger, often less achievable, request is made knowing it could be refused in favor of a smaller one that is the real aim.

Self-perception Theory

A psychological theory that suggests individuals infer their own attitudes and emotional states by observing their own behavior and the context in which it occurs.