Which of the Following Best Describes the AIDA Concept

question 117

Multiple Choice

Which of the following best describes the AIDA concept?

• A)is a promotional tool to reach your target marget.
• B)is a model effectively showing that advertising can move people to the purchase stage.
• C)is a model for reaching promotional objectives that outlines a sequential process for effective promotion.
• D)is a budget plan based on the effectiveness of various promotional mixes in achieving certain objectives.

---

Definitions:

International Human Capital

The skills, knowledge, and experience possessed by individuals on a global scale that can be leveraged by employers.

Transnational Companies

Businesses that operate across national borders, maintaining a central headquarters but distributing production and services in multiple countries.

Centralization

The organizational structure where decision-making authority is concentrated at the top levels of management.

Subsidiary Human Capital

the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value to a subsidiary organization.