When Golden DVD Opened 10 Years Ago,it Competed with Only

question 78

Multiple Choice

When Golden DVD opened 10 years ago,it competed with only one or two other DVD stores within a five-mile radius.Today,there are eight stores within that radius,including two Rogers Videos,each a half-mile away in different directions.
There is little doubt that independently owned DVD stores are having a tough time competing with chains such as Rogers Video and Netflicks,but many are finding their own special ways of surviving.Part of the solution has been in supplementary merchandise and services such as sports cards and video camera rentals,or renting and selling the X-rated titles shunned by many chains.Lower rental fees also are prevalent among independents,but the key to success in the mom-and-pop businesses appears to be personalized service.Golden DVS provides services like holding DVDs for its customers upon request,recommending titles,and helping parents to choose movies that they can watch with their children.To add value,Golden Video also sells comic books,sports cards,candy,and DVD accessories and provides repairs for DVD players at the store.With friendly and value-added services,Golden Video has boosted business,in spite of the stiff competition.
-Refer to Golden DVD.Rogers Video grants individuals the right to open a Rogers Video store through the use of a contractual arrangement.This suggests that Rogers Video would be classified as which of the following?

• A)freestanding store
• B)franchise
• C)cooperative
• D)chain with one ownership

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