The First Wawa Store Opened in 1964

question 87

Multiple Choice

The first Wawa store opened in 1964.Today the company has 15,000 employees and owns and operates more than 100 units in Eastern Canada.The chain's sales topped $2 billion in 2002.Wawa began as a store for distributing Wawa dairy products.Since then it has gotten into the gasoline business to increase store traffic,but its primary draw is hot meals and cold sandwiches in a quick-service restaurant format that mimics a shopping mall food court.Personalization is a fundamental part of the store concept and is built into things such as coffee and sandwiches.The stores have an eight-head cappuccino machine where customers can mix and match whatever flavours they want and add steamed milk or cream,all for the same price as a regular cup of coffee.In addition to being restaurants,Wawa stores also do a big business in a limited line of high-turnover convenience products and can accurately be described as mini-supermarkets.
-Refer to Wawa.In terms of types of retail operations,how could Wawa stores be categorized?

• A)as mass merchandisers
• B)as franchises
• C)as department stores
• D)as convenience stores

---

Definitions:

Goal Conflict

A situation where different parties have objectives that are at odds with one another, leading to tension or disagreement.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period of time to help manage a company's liquidity and ensure it has enough cash to meet its obligations.

Nonmanufacturing Business

A business that primarily sells services or goods that are not produced by the company, such as retail or consulting.

Primary Budget

The initial budget plan created for a specific period, outlining expected income, expenses, and allocations before any adjustments.