When Heinz Introduced Its Ketchup Globally,it First Had to Deal

question 55

Multiple Choice

When Heinz introduced its ketchup globally,it first had to deal with the fact ketchup is not a household staple outside North America.Heinz had to show foreign users how ketchup can be used.Globally,which type of advertising had Heinz had to primarily rely primarily on?

• A)reminder
• B)persuasive
• C)informative
• D)influential

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Definitions:

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often applied within professional and personal contexts.

Etiquette

The set of rules or customs governing behavior in particular situations, often ensuring respectful and considerate interaction.

Bad News Messages

Communications that convey unfavorable or negative information to the recipient, often requiring careful wording to maintain goodwill.

Whistle-Blowing

Efforts by employees to report concerns about unethical or illegal behavior.