Why Are Advertisers Looking to Alternative Media to Advertise Their

question 14

Multiple Choice

Why are advertisers looking to alternative media to advertise their products?

• A)guaranteed profits
• B)maximum advertising exposure
• C)to cut through the clutter of traditional media
• D)to minimize problems associated with reach

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Definitions:

Maximum

The highest point on a nonlinear curve, where the slope changes from positive to negative.

Diminishing Marginal Utility

A principle stating that as a person consumes more of a good, the additional satisfaction or utility from consuming an additional unit decreases.

Total Utility

The total satisfaction received from consuming a particular quantity of goods or services.

Marginal Utility

The added satisfaction a consumer gets from having one more unit of a good or service.