Examlex
Papa John's boosted its online pizza ordering service with a promotional tie-in with the release of King Kong on DVD.The pizza chain offered Kong-sized specialty pizza with oversized versions of pepperoni and Italian sausage toppings.Consumers who ordered the pizza (online,by phone,or in-store) received $3 off the purchase price of the King Kong DVD.What is this an example of?
Advertising Campaign
An advertising campaign is a series of coordinated promotional efforts over a period, designed to achieve specific goals such as increasing brand awareness or sales.
Exchange
The process of giving one thing and receiving another in return, usually in the context of goods, services, or information.
Marketing
The process of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Popular Culture
Cultural patterns that are widespread within a population, often reflecting the current interests, preferences, and tastes of the general public.
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