After Deciding to End Its Backing of Canada's Top Tennis

question 46

Multiple Choice

After deciding to end its backing of Canada's top tennis tournament, Molson has now agreed to sponsor the Canadian Open Tennis Championships in a new five-year, $20 million rights fee and media deal. Which promotional activity was most likely used in making this deal?

• A)direct sales management
• B)personal selling
• C)public relations
• D)sales promotion

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Definitions:

Identical Twins

Twins who develop from a single fertilized egg that splits into two, sharing all of their genes and resembling each other closely.

Bulimia Nervosa

An eating disorder characterized by binge eating followed by purging behavior to prevent weight gain.

Anorexia Nervosa

An eating disorder characterized by an abnormally low body weight, an intense fear of gaining weight, and a distorted perception of body weight and shape.

Mood Disorders

A category of psychiatric disorders characterized by disturbances in mood or emotional state, including depression and bipolar disorder.