Post Makes Several Varieties of Cereals

question 148

Multiple Choice

Post makes several varieties of cereals.In promoting this product line,Post offers a 50-cents-off coupon that can be used to purchase any of its cereals.Therefore,what must Post consider when pricing its cereals?

• A)joint costs
• B)differential costs
• C)bundling costs
• D)potential (or basing)costs

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Definitions:

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