Geographically Dispersed Sellers Often Result in Significant Freight Costs

question 109

Essay

Geographically dispersed sellers often result in significant freight costs.Define four types of geographic pricing tactics that can be selected by a marketing manager to moderate the impact of freight costs on its more dispersed customers.For each tactic defined,specify the circumstances that would prompt the selection of that geographic pricing tactic.

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Definitions:

Childbirth

The act of childbirth, encompassing the stages of labor and delivery.

Milk Production

The process by which mammary glands in mammals produce milk to feed their young.

Capacitation

A physiological change that sperm must undergo to have the ability to penetrate and fertilize an egg.

Oocyte

A female germ cell involved in reproduction; an immature ovum (egg cell).