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SteelMakers Inc

question 52

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SteelMakers Inc.(SMI) is in urgent need of senior sales executives.Sales have declined in the last three quarters while the market share of their leading competitor,Steelworld,has steadily increased.SMI has realized that they are not losing out because of inferior products,but because they have not been able to pitch their products as well as Steelworld.After careful observation of the sales efforts of the latter,the SMI management has decided to offer extremely lucrative,hard to refuse,deals to one or two selected members of Steelworld's sales team.Which of the following modes of sourcing is SMI using in this case?


Definitions:

Unrepresentative Sample

A sample that fails to accurately mirror the population from which it was drawn, potentially leading to skewed research findings.

Argument Form

The structure or pattern of reasoning used in making a logical argument.

Appeal to Pity

A logical fallacy that attempts to win an argument by exploiting the opponent's feelings of pity or guilt rather than by logic or reason.

Disagreement

A situation where two or more parties hold differing views, opinions, or positions on a particular issue or topic.

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