Cathy's Clothes Is a Small Yet Successful Retail Chain That

question 2

Multiple Choice

Cathy's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________.

• A) ambush marketing
• B) social marketing
• C) societal marketing
• D) target marketing
• E) cause marketing

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Definitions:

Economic Strength

The capacity of an economy to produce goods and services, sustain growth, and maintain a strong financial standing.

Material Culture

Refers to the physical objects, resources, and spaces that people use to define their culture. These include buildings, tools, and artwork, representing the tangible or visible aspects of a society.

Technology

The application of scientific knowledge for practical purposes, especially in industry and improvements in tools, machines, techniques, and processes.

Cultural Change

The modification of a society's cultural patterns over time, including changes in norms, values, practices, and symbols.