Cathy's Clothes Is a Small Yet Successful Retail Chain That

question 2

Multiple Choice

Cathy's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________.

• A) ambush marketing
• B) social marketing
• C) societal marketing
• D) target marketing
• E) cause marketing

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Definitions:

Stewardship

The responsible management and care of resources or property, often with a focus on sustainability and ethical considerations.

Sustainability

The ability to maintain or improve certain processes or states indefinitely, often related to environmental, economic, and social balance.

Stewardship

The responsible management and care of resources or property on behalf of others.

Sustainability

The capacity to maintain or support an activity or process over the long term, often with a focus on environmental, economic, and social considerations.