Elisandra, a Marketing Manager at a Regional Chain Restaurant, Has

question 11

Multiple Choice

Elisandra, a marketing manager at a regional chain restaurant, has decided to organize a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________.

• A) consumer-generated marketing
• B) partner relationship management
• C) customer lifetime value
• D) community development around a brand
• E) customer divestment

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Definitions:

Constitute

To compose or form something, often used in a legal or formal context to indicate the components that make up a whole.

Probabilities

Measures the likelihood of an event occurring, ranging from 0 to 1.

Mutually Exclusive

Describes events that cannot occur at the same time.

Possible Outcomes

All the potential results that may occur from a specific action, experiment, or situation.