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Rob has been asked by his manager to identify a group of potential customers who would respond in a similar way to a given set of marketing efforts. In this instance, Rob has been asked to identify a ________.
Extremely Stimulating Activities
Actions or tasks that highly engage and arouse interest, attention, or excitement.
Arousal Theory
A theory suggesting that people are motivated to maintain an optimal level of arousal, neither too high nor too low, which can affect performance and mood.
Leptin
A hormone predominantly made by adipose cells and enterocytes in the small intestine that helps to regulate energy balance by inhibiting hunger, which in turn diminishes fat storage in adipocytes.
Appetite
The natural desire to satisfy bodily needs, especially for food, influenced by physiological, psychological, and social factors.
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