Which of the Following Statements Is True About Creating Customer

question 10

Multiple Choice

Which of the following statements is true about creating customer loyalty and retention?

• A) Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage.
• B) Customer delight creates a rational preference and not an emotional relationship with the brand.
• C) The aim of customer relationship management is to focus solely on customer delight.
• D) Losing a customer hardly makes a difference to a company's sales.
• E) The aim of customer relationship management is to focus solely on customer satisfaction.

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Definitions:

Unadjusted Trial Balance

A financial report that tallies all debit and credit balances from the ledger accounts before any year-end adjustments are made.