Which of the Following Uses a Customer-Centered "Sense-And-Respond" Philosophy Rather

question 82

Multiple Choice

Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?

• A) market segmentation
• B) the production concept
• C) the marketing concept
• D) the inside-out perspective
• E) marketing myopia

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Definitions:

Additional Costs

Are extra costs that may not have been initially accounted for or that occur beyond the expected costs of production or operations.

Additional Benefits

The perks or supplementary advantages that come in addition to the primary benefits of a product, service, or policy.

Marginal Analysis

Marginal Analysis is an examination of the additional benefits of an activity compared to the additional costs incurred by that same activity.

Relevant Costs

Only those costs that will be affected by a decision or action and therefore should be considered in decision-making.