The Marketing Department of a Reputable Firm Wants to Improve

question 4

Multiple Choice

The marketing department of a reputable firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?

• A) ethnographic research
• B) strategic planning
• C) data warehousing
• D) competitive marketing intelligence
• E) customer relationship management

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Definitions:

Physical Isolation

The state of being separated from other people or communities, often referring to geographic or natural barriers that limit access and communication.

System of Roads

An interconnected set of paths or routes designed for the transportation of goods, people, and services across areas.

American Identity

The sense of a collective character, traditions, and beliefs shared by citizens of the United States.

Local Loyalties

Local loyalties refer to the allegiance or strong attachment people have towards their local community, town, or region, often taking precedence over national loyalties.