Describe and Compare the Four Types of Customers Classified by Their

question 8

Essay

Describe and compare the four types of customers classified by their potential profitability to an organization. Explain how an organization should manage each type of customer.

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Definitions:

Purchases

Transactions in which goods or services are acquired in exchange for money or other forms of compensation.

Relationship Selling

A sales technique that focuses on building, maintaining, and enhancing interactions with customers to develop long-term satisfaction.

Ethical Issues

Ethical issues in marketing involve the moral principles and values that govern the conduct of individuals and organizations in the creation, exchange, and presentation of goods, services, and ideas.

Legal Issues

Challenges or controversies arising in the application or interpretation of laws, regulations, and legal principles.