Which of the Following Is True of the BCG Matrix

question 102

Multiple Choice

Which of the following is true of the BCG matrix approach?

• A) It is inexpensive to implement.
• B) It does not have any limitations.
• C) It considers market growth rate to be a measure of market attractiveness.
• D) It describes consumer motivations and needs.
• E) It does not consider relative market share to be a measure of company strength in the market.

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Definitions:

Correlation Coefficients

Statistical measures that describe the extent to which two variables change together, indicating the strength and direction of a linear relationship between them.

Direction And Strength

In psychology, often refers to the orientation and intensity of behaviors or attitudes.

Darley And Latané

Darley and Latané are known for their research in psychology, notably the bystander effect, which studies the conditions under which people are more or less likely to help others in emergencies.

Distressing Situation

A situation or environment that causes emotional or mental discomfort.