Which of the Following Terms Is Used to Describe the Actors

question 92

Multiple Choice

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• A) marketing environment
• B) marketing orientation
• C) strategic planning
• D) target markets
• E) marketing mix

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Definitions:

Cultural Diversity

The presence of a wide range of cultural, ethnic, and racial groups within a society, organization, or community.

Sustainable Development

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

World Trade Organization

An international institution that regulates and facilitates global trade between nations, aiming to ensure smooth, free, and predictable trading.

United Nations

An international organization founded in 1945 to promote global peace, security, and cooperation among its member countries.