Maria Ramirez Is Conducting Research to Determine Consumers' Personal Grooming

question 48

Multiple Choice

Maria Ramirez is conducting research to determine consumers' personal grooming habits. Because of the personal nature of many of the survey questions, Maria wants to select the contact method that is most likely to encourage respondents to answer honestly and that will allow her to easily collect large amounts of data. Which of the following is best suited to meet Maria's requirements?

• A) mail questionnaires
• B) telephone interviews
• C) individual interviews
• D) focus group interviews
• E) immersion group discussions

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Definitions:

Aesthetic Experience

Experience of beauty or artistic taste, engaging the senses, emotions, and intellect.

Laughing

The involuntary reaction of expressing mirth, amusement, joy, or scorn with audible chuckles or other sounds.

Aristotle

An ancient Greek philosopher and polymath who made significant contributions to numerous fields of knowledge, including ethics, metaphysics, logic, and natural sciences.

Aesthetic Experience

A complex emotional and cognitive response one has when appreciating art or beauty, often characterized by a sense of pleasure or meaningful interpretation.