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With the recent explosion of information technologies, companies are finding it difficult to generate marketing information in great quantities.
Income Statements
Financial statements that show a company's revenue, expenses, and profits over a specific period of time, typically a quarter or a year.
Common-Size Financial Statements
Financial statements that present all line items as percentages of a common base figure, facilitating comparison across periods or companies.
Actual Transactions
The completed deals or exchanges of goods, services, or financial instruments between parties.
Financial Ratios
Quantitative measures derived from financial statements used to assess a company's performance, financial health, and profitability.
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