While Collecting Sensitive Customer Data, Market Researchers Should Adhere to All

question 119

Multiple Choice

While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________.

• A) asking only for the information needed
• B) using information responsibly to provide value
• C) providing respondents with the research firm's contact information
• D) sharing information without the customer's authorization
• E) explaining to respondents how the information will be used

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Definitions:

Schwann Cells

A type of glial cell in the peripheral nervous system that encircles nerve fibers, providing insulation (myelination) and enhancing signal transmission.

Oligodendroglia

Glial cells in the central nervous system that produce myelin, a substance that insulates axons to increase the speed at which neural impulses propagate.

Myelin

The fatty substance that surrounds the axon of some nerve cells, forming an insulating layer that speeds up signal transmission.

Oligodendroglial Cells

Oligodendroglial cells are a type of glial cell in the central nervous system responsible for producing and maintaining the myelin sheath, which insulates nerve fiber to enhance signal transmission.