________ Involves Dividing a Market into Smaller Segments of Buyers

question 158

Multiple Choice

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

• A) Mass customization
• B) Market targeting
• C) Market segmentation
• D) Differentiation
• E) Positioning

---

Definitions:

Test Statistic

A calculated value from sample data used to decide whether to reject the null hypothesis in statistical hypothesis testing.

P-Value

A p-value is a statistical measure that helps researchers determine the significance of their experimental results by indicating the probability of obtaining the observed data, or something more extreme, if the null hypothesis is true.

Qualitative Variables

Variables that express categorical data and can be classified into groups or categories based on attributes or qualities, rather than numbers.

Chi-Square Test

A statistical method designed to test the significance of the connection between two categorically distinct variables.