Which of the Following Is True About Multivariable Segmentation Systems

question 49

Multiple Choice

Which of the following is true about multivariable segmentation systems?

• A) Marketers using multiple segmentation bases tend to ignore smaller markets.
• B) Marketers often use multiple segmentation bases to control inflation.
• C) Multiple segmentation rarely involves the use of demographic data.
• D) Multiple segmentation is ineffective in large markets.
• E) Multiple segmentation bases help identify smaller, better-defined target groups.

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Definitions:

Reinforcer

Any stimulus that strengthens or increases the likelihood of a behavior by its occurrence.

Contingency Management

A behavioral therapy technique that modifies behavior by changing the consequences that are contingent upon that behavior.

Assessment

The process of evaluating or estimating the nature, ability, or quality of something, often for purposes of education or psychology.

Contingency Management

A behavioral therapy technique based on the modification of behavior by changing the consequences of behaviors.