Demographic Segmentation Divides Buyers into Segments Based on Their Knowledge

question 50

True/False

Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

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Definitions:

Prejudices

Preconceived opinions or judgments toward people, objects, or situations based on stereotypes, without sufficient knowledge or examination.

Concealment

The act of hiding something or preventing it from being known.

Experience Of Prejudice

The undergoing or encountering of negative judgments or discriminatory actions based on preconceived notions or biases.

Rejection Identification Theory

A psychological framework suggesting that people can bolster their self-esteem by identifying more closely with their own marginalized or minority group following rejection from a dominant group.