Explain the Different Segmentation Variables Used in Segmenting Consumer Markets

question 71

Essay

Explain the different segmentation variables used in segmenting consumer markets.

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Definitions:

C2C

Consumer to Consumer, a business model that facilitates transactions between individuals, typically through an online platform.

G2C

Government to Citizen, a model of e-government where government services and information are directly available to citizens through electronic means.

Modern Credit Cards

Financial instruments embedded with microprocessor chips that store and protect cardholder data, enhancing security and facilitating various payment functions.

Stored-value Money

Refers to monetary value represented in a digital format, often used in prepaid cards and digital wallets, enabling cashless transactions.