________ Segmentation Divides the Market into Segments Based on Variables

question 44

Multiple Choice

________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

• A) Geographic
• B) Benefit
• C) Occasion
• D) Psychographic
• E) Demographic

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Definitions:

Emotionally Stable

A personality trait where an individual demonstrates consistency in emotions and reactions, showing resilience and calmness in various situations.

Self-Concept

An individual's perception of themselves, encompassing beliefs, feelings, and knowledge about oneself.

Bandura

Albert Bandura is renowned for his social cognitive theory, emphasizing the importance of observational learning, imitation, and modeling in behavior.

Rogers

Refers to Carl Rogers, an influential psychologist known for developing client-centered therapy, emphasizing empathy, genuineness, and unconditional positive regard.