Apex Describes Its Clothing Line As, "Elegance and Attitude, Now

question 20

Multiple Choice

Apex describes its clothing line as, "Elegance and attitude, now as one. For the daily office-goer, who takes pride in what he or she wears everyday, Apex makes sure you get noticed." This exemplifies a ________.

• A) statement of purpose
• B) vision statement
• C) positioning statement
• D) general need description
• E) product specification

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Definitions:

Stimulus Discrimination

The learned ability to differentiate between two similar stimuli based on the different outcomes associated with each.

Response Generalisation

The process by which a subject exhibits learned responses not only to the original stimulus but also to similar stimuli.

Stimulus Discrimination

Stimulus discrimination is the ability to differentiate between distinct but similar stimuli, responding only to the one associated with a reinforcement.

Traffic Light

A signaling device positioned at road intersections, pedestrian crossings, and other locations to control the flow of traffic.