Which of the Following Is the Most Likely Circumstance for a Company

question 30

Multiple Choice

Which of the following is the most likely circumstance for a company to decide to do little or no test marketing?

• A) when the new product requires a major investment
• B) when management lacks confidence in the new product
• C) when management lacks confidence in the marketing strategy
• D) when the product has no substitutes and is new in its category
• E) when the costs of developing and introducing the product are low