A Product Idea Is ________

question 9

Multiple Choice

A product idea is ________.

• A) the way consumers perceive an actual or potential product
• B) the knowledge and awareness of a product among consumers
• C) a possible product that the company can see itself offering to the market
• D) a detailed version of the new product idea stated in meaningful consumer terms
• E) the testing of new product concepts with groups of target consumers

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Definitions:

Ethical Argument

A discussion that involves reasoning about what actions or practices are morally right or wrong.

Consumer Advocates

Individuals or organizations that actively work to protect the rights and interests of consumers.

Manufacturers

Businesses or individuals that produce finished goods from raw materials through the use of labor, tools, and processing.

Generalized Product Life Cycle

A conceptual framework describing the stages a product goes through, from introduction to decline in the market.