In-Store Demonstrations, Displays, Sales, and Loyalty Programs Are Examples of ________

question 86

Multiple Choice

In-store demonstrations, displays, sales, and loyalty programs are examples of ________.

• A) direct marketing
• B) sales promotion
• C) public relations
• D) personal selling
• E) affinity marketing

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Definitions:

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated.

Positive Reinforcement

The addition of a rewarding stimulus following a behavior, intended to increase the likelihood of that behavior reoccurring.

Behaviorism

A branch of psychology that focuses on (relatively) simple explanations for outward behavior and is unconcerned with the inner workings of the mind.

Social Learning Theory

Social learning theory proposes that new behaviors can be acquired by observing and imitating others, highlighting the importance of social influences on learning.