Which of the Following Promotion Categories Is Most Likely to Use

question 133

Multiple Choice

Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?

• A) sales promotion
• B) direct and digital marketing
• C) advertising
• D) public relations
• E) horizontal diversification

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Definitions:

Bureaucratic Ritualism

Involves bureaucrats becoming so preoccupied with rules and regulations that they make it difficult for the organization to fulfill its goals.

Dehumanization

Occurs when bureaucracies treat clients as standard cases and personnel as cogs in a giant machine. This treatment frustrates clients and lowers worker morale.

Bureaucratic Ritualism

A phenomenon within bureaucracies characterized by a strict adherence to rules and procedures to the extent that the original objectives of the organization are undermined or lost.

Group Inequalities

Disparities between different social groups in access to resources, opportunities, and rights, often rooted in historical, economic, or social factors.