While Using Integrated Marketing Communications, the Communications Process Should Start

question 113

Multiple Choice

While using integrated marketing communications, the communications process should start with a(n) ________.

• A) advertising strategy
• B) competitive-parity analysis
• C) long-term public relations plan
• D) audit of all potential customer touch points
• E) strategy for implementing a social media presence

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Definitions:

Cultural Background

The societal, ethnic, linguistic, and familial influences that shape an individual's identity and worldview.

Umbilical Hernia

A bulge or protrusion near the belly button that occurs when part of the intestine, fat, or fluid pushes through a weak spot in the abdominal muscles.

Silver Dollar

A coin traditionally made from silver that has variously served as legal tender in the United States.

Diabetes

A chronic condition characterized by high levels of sugar in the blood, resulting from the body's inability to produce or properly use insulin.