Which of the Following Appeals Is Based on the Idea

question 96

Multiple Choice

Which of the following appeals is based on the idea that consumers often feel before they think?

• A) emotional appeal
• B) rational appeal
• C) structural appeal
• D) standardized appeal
• E) integrated appeal

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Definitions:

Consumer Needs

The essential requirements that consumers seek to fulfill with products or services, including functional, emotional, and social needs.

Cultural Form

Indicates the various expressions and manifestations of culture, including art, music, literature, and traditions, which embody the values and norms of a society.

Lifestyle

The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.

Local Culture

The collection of customs, beliefs, art, and way of life that is specific to a geographical area, community, or group, distinct from global or dominant cultures.