A Manufacturer of a Variety of Technological Devices Asked Its

question 121

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________.

• A) a reverse marketing activity
• B) nonpersonal marketing
• C) sales promotion
• D) buzz marketing
• E) direct marketing

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Definitions:

Unlimited Liability

A legal situation in which the owners of a business are personally responsible for all the debts and liabilities of the business.

Double Taxation

The imposition of taxes on the same income, asset, or financial transaction at two different levels of government, such as corporate income being taxed first at the corporate level and then at the shareholder level when dividends are paid.

Double Taxation

The imposition of taxes on the same income, asset, or financial transaction at two different levels of government, often seen with corporate earnings taxed at both the corporate level and again as shareholder dividends.