Changes to the Marketing Communications Model Include That Consumers Are

question 108

Multiple Choice

Changes to the marketing communications model include that consumers are changing and are better informed, that marketing strategies are changing and are moving from mass marketing, and that ________.

• A) manufacturing processes are becoming more efficient
• B) distribution of products worldwide is more feasible and cost-effective
• C) segmenting and targeting of consumers are more detailed than ever before
• D) digital technologies are changing the ways companies and customers communicate
• E) retailing is more competitive with more sources of products available for consumers

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Definitions:

I/O Field Devices

Input/Output devices located in the field of an automated system that directly interact with the physical process, such as sensors and actuators.

Output Module Fuse

A safety device in an output module of a PLC or control system designed to protect the module and connected devices from overcurrent by breaking the circuit if the current exceeds a certain threshold.

Output Device

Any connected equipment that will receive information or instructions from the central processing unit, such as control devices (e.g., motors, solenoids, alarms) or peripheral devices (e.g., line printers, disk drives, displays). Each type of output device has a unique interface to the processor.