A Manufacturer of a Variety of Technological Devices Asked Its

question 121

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________.

• A) a reverse marketing activity
• B) nonpersonal marketing
• C) sales promotion
• D) buzz marketing
• E) direct marketing

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Definitions:

Cash Conversion Cycle

A metric that shows the number of days it takes for a company to convert its investments in inventory and other resources into cash flows from sales.

Average Inventory

An accounting metric that estimates the value or quantity of inventory over a period to assess company efficiency.

Accounts Receivable

Funds that customers owe to a business for the products or services received but not yet paid for.

Aggregate Demand

The entirety of consumer and business demand for goods and services in an economy, assessed at an overall price level within a defined time span.