Explain Why a Public Relations Campaign Can Be a More

question 1

Essay

Explain why a public relations campaign can be a more cost-effective option for corporations than an advertising campaign.

---

Definitions:

Buy Back

Buy back refers to the process by which a company repurchases its own shares from the marketplace, reducing the number of outstanding shares.

Resell

The act of selling something previously bought, often for a profit or at a different price point.

Electronic Bill Pay

A service that allows individuals to pay bills online through a website or app, streamlining the payment process and reducing the need for paper bills.

Switching Costs

Expenses or barriers that a consumer or business faces when changing suppliers, brands, or products.