Which of the Following Are the Three Characteristics That an Advertising

question 77

Multiple Choice

Which of the following are the three characteristics that an advertising appeal should have?

• A) engaging, informative, and stylish
• B) trendy, compelling, and appealing
• C) meaningful, believable, and distinctive
• D) unique, emotional, and entertaining
• E) humorous, memorable, and interesting

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Definitions:

Entry Barriers

Obstacles that prevent new competitors from easily entering an industry or area of business.

Four-Firm Concentration Ratio

A metric that represents the market share of the four largest firms in an industry as a percentage of the total industry's output.

Restaurant Industry

A sector of the economy comprising establishments primarily engaged in preparing and serving meals, snacks, and beverages for immediate consumption.

Metropolitan Area

A region consisting of a densely populated urban core and its less-populated surrounding territories, sharing industry, infrastructure, and housing.