When the Product Differs Greatly from Those of Competitors, ________

question 43

Multiple Choice

When the product differs greatly from those of competitors, ________.

• A) advertising can make customers aware of the product
• B) firms should advertise similarly to competitors, to remind consumers of the product
• C) advertising can point out the differences to consumers
• D) firms should advertise little as the uniqueness will not require education of consumers
• E) advertising can reaffirm a consumer's decision to purchase

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Definitions:

Mailbox Rule

A legal doctrine stating that an offer is considered accepted when the acceptance is dispatched, not when it is received by the offeror.

Cell Phone Number

A unique numerical identifier assigned to a mobile phone or similar wireless device.

Hula Hoop

A toy hoop that is twirled around the waist, limbs, or neck, popularized as both a children's activity and an exercise tool.

Rebate

A partial refund to someone who has paid too much money for tax, rent, or a utility.