Rather Than Measuring Click-Through Rates, Companies Now Want to Track

question 118

Multiple Choice

Rather than measuring click-through rates, companies now want to track ________ as a more accurate measure of the engagement of the consumers in the message.

• A) ratings
• B) consumer expressions
• C) listenership
• D) consumer impressions
• E) readership

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Definitions:

Feasibility Study

An evaluation of the feasibility and likely effectiveness of a suggested plan or system.

Formal Document

An official paper or digital record that follows a set structure or format, often used for legal, academic, or professional purposes.

Written Description

A detailed portrayal or explanation of an item, concept, or process through text.

Business Plan

A strategic blueprint for a company outlining its business model, market analysis, financial projections, and operational strategies.