Which of the Following Statements Is Most Likely True of Public

question 15

Multiple Choice

Which of the following statements is most likely true of public relations?

• A) It requires participating companies to pay for media space or time.
• B) It can have the same impact on public awareness as advertising at much lower costs.
• C) It is always handled by a third-party agency hired by the firm.
• D) It forms a huge portion of the overall marketing budget of most large firms.
• E) It plays an insignificant role in brand building with the increasing popularity of advertising.

---

Definitions:

Nondurable Good

Products that are consumed or are only usable for a short period of time, such as food, paper products, and fuel.

CarPlay

An Apple standard that enables a car radio or head unit to be a display and a controller for an iOS device.

Car Manufacturers

Companies engaged in the design, production, marketing, and selling of motor vehicles.

Tangible Attributes

The physical and measurable characteristics of a product, such as size, color, weight, and texture.