In an Attempt to Set the Company Apart from Its

question 55

Multiple Choice

In an attempt to set the company apart from its competitors, Central Parcel Service (CPS) has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is being used by CPS?

• A) buzz marketing
• B) corporate logos
• C) corporate identity materials
• D) product publicity
• E) public service materials

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Definitions:

Mothers

Female parents who give birth to, adopt, or raise children.

Reading Emotions

The ability to identify and understand other people's emotions through their expressions, body language, and verbal cues.

Synchrony

Synchrony describes the simultaneous action or occurrence of events or processes, often resulting in a coordinated or harmonious outcome.

Socioeconomic Statuses

The social standing or class of an individual or group often measured by education, income, and occupation.